Tuesday, 4 May 2010
The central focus of the preliminary task was to experiment and explore various camera angles to help us adjust to using a camera properly and also giving us an idea of how shots should be taken and established. As we successfully used a various range of shots within the opening of our media product, we felt that we had progressed further as a group since filming the preliminary task. Also establishing the 180 degree rule in the preliminary tasked helped us identify the line between a cameras postion and the audiences perspective. Over the duration time my knowledge and awareness of how to capture certain camera shots and camera angles has improved dramatically,this will contribute in the future when other media products are created, so I can again improve and develop on my knowledge furthermore. I firstly understood the simple basic camera shots such as the: low angle shots, mid shots and close up shots. My curiosity increased when i explored other various shots such as: over the shoulder shots, extreme close up shots and establishing shots. Through my curiosity I managed to develop my skills of camera use evenmore.
I have also learnt about the basic concept of media production and how the filming industry works to achieve its goals and its full potentials. I now realise that if you want a high quality standard product, you have to film in separate stages rather than rushing and trying to film in one day for example. I have also established the fact that you need to construct shots over and over again as the audience pay attention the slightest details and if errors are shown in production, you will lose recognition as a production label. Overall the filming process roughly took around one week. The opening scene was shortened down to 2 minutes and 50 seconds which emphasises the time it takes to produce a whole film.
As the software was unfamiliar to us at first we had no idea of how to edit our piece, but with time and experience, we had finally mastered a majority of the concepts as a group, learning new skills in the process, which will be beneficial in future media productions. Through using this software I have gained knowledge in how to: split shots, adjust colour filters, adjust lighting, add effective transitions, importing music, overlapping footage and many more technical features. I have now identified the skill level needed to produce a media product and also the simple steps that real media producers take before producing their product. But once these basic concepts have been mastered, you begin to familiarise yourself within media production, with aspects of production coming naturally.
In conclusion I believe I have learnt lots of valuable information since filming the preliminary task, which i will take into consideration in the future. I have been fascinated by the establishment of the film industry whilst enjoying the filming process resulting into to more insight into media production.
Throughout the process of constructing our media product I have learnt about numerous aspects of technology within media, advancing and progressing further due to my improved knowledge. Firstly from working alongside Josh Thorpe and Jordan Kennedy, I observed how a video camera was correctly operated. Judging from preliminary task, I could identify that the basic 'Sony' handheld camera was quite simplistic to use. I made a few contributions myself when the group appeared to suffer from a few technical difficulties, correcting them in certain circumstances. Whilst the filming for our opening, we were using a more technically advanced piece of equipment coutersy of a friend in the group. This camera appeared more professional due to the numerous buttons and the increase in size. But once we grasped the simple fundamental uses of the camera, filming came to us naturally. We also learnt how to upload footage onto a computer via the USB socket and cable, which became quite a task when using the more advanced camera, but the footage was successfully uploaded.
Here is the comparison between the two cameras we used
I also learnt how to use computer software through the editing process of our media product. To edit our media product we used a program called 'Vegas Movie Studio Platinum 9.0'. This software was provided by our school that we could create a quality media product by using sophisticated software. Through exploring and experimenting with various transitions and effects on the software I learnt how to split and postion individual shots to create a smooth flowing sequence within our media product. I also learnt how to adjust lighting and colour contrast filters that we used during the editing process by making our opening appear bleak and dismal through the use of the grey filter. Moreover we also learnt how to adjust and mute sound before we began editing music.
Vegas Studio Platinum 9.0
Finally we had to edit our soundtrack which would overlap over the edited footage, this would hopefully be at the right timing and pace, therefore making our media product flow smoothly. For editing the soundtrack we used a program called Audacity which was again available for our convience. Through using this program I learnt how to cut and split the soundtrack and merge the selected sections together to produce a similar sound but using aspects of our individual flair and creativity. I also learnt how to export our soundtrack into another format which would help reduce the size of KB used within the music. When we overlapped the soundtrack we left a few effective sounds such as the clattering gate and the rattling lock.
Audacity software
Through using various modern technologies I have learnt about the various aspects within media production. Without any knowledge of using modern technologies our group wouldn't have be capable of producing a high quality media product, but by using our own creativity and initiative we produced a successful product.
Monday, 3 May 2010
Here is also some of the positive comments we recieved:
During the planning for our media product our group needed to take the certification label into account. We also needed to acknowledge the fact that the age bracket will be assesed by the level of offensive or violent content within our media product, which will be determined by the British Board of Filming Classification (BBFC) . We needed to base our product around these rules and regulations to maintain its standard as a popular product.
Due to the fact that our film opening was based around the zombie apocalypse genre, our group identified the fact that our media product will not be aimed towards the U,PG or 12 age bracket as it may scare younger viewers which would spoil the openings popularity. This would also cause controversial issues which may be raised by the viewing audience. Also the frightening theme of death would also be most certainly be unsuitable for young childen and even possibly young teenagers. During our research and planning of our media product, we noticed that a majority of zombie apocalypse films were based around the 15 and 18 certificate bracket. We set this as a potential boundary that we took into consideration before filming. As no weapons were used in the process of filming it immediately minimalised the possibilty becoming an 18 certificate. Blood and gore was restricted to a minimum which lowered the possibilty of an 18 age bracket furthermore. Despite using little dialogue in the opening, there were the occassional swear words used by the main character and also aggressive actions used, such as rattling the gate in temper which could represent violence. Also the use of brutality is expressed through the actions of the zombies secured our media product at the 15 age bracket.
15 age certification bracket
I feel that the chosen age bracket fits well with the contents of the opening. I believe that our media product would lose popularity if the age bracket was higher, as teenage audiences enjoy the aspects of death and gore, which has been evidently shown through similar films with the same age bracket such as 'Shaun of The Dead' and 'Zombieland'. The establishment of the Zombie Apocalypse genre is increasingly growing, which will inevitably lead to more of an interest in the genre shown through our film, therefore increasing profits and gaining recognition.
Institutions are established global organisations that generate profit through the distribution of media products which focus on advertisement and entertainment. There are various institutions that work within all aspects of the media world from the glitz and glamour of the film industry (Paramount, 20th Century Fox and Universal Studios) to revolution of the world wide web (Google, Facebook, Twitter). An institution can have the power to dictate and command within the media market, an example of this is Sony which has specialises in modern technology, and the institution has advanced further by investing into other companies to produce more sophisticated products. 'Sweetheart' deals are also used between global institutions that partner together to produce a global phenom that gains acknowledgement and recognition through the production of an advanced media product. For our media product to be established within the fim industry we would need an institute that could advertise our product.
a selection of media institutions
Our group have decided to distribute our media product through the advertisement of 'Film4'. Film Four is a well known and well established institution within the UK film industry as they are capable of distributing hollywood blockbluster and low budget independent films. This would be ideal for our circumstances due to lack of funding. The channel is well known for having themed nights or seasons which are centred around either a certain genre, actor or director. As Channel 4 has ownership within Film Four productions it also gains recognition for producing films such as 'Trainspotting', 'Four Weddings and a Funeral' and 'Slumdog Millionaire' including numerous others that have contributed towards its established institution. Filmfour Productions would also gain extra revenue if other channels (such as Sky Movies, ITV and BBC) would be interested in showing their media product.
The titled credits
The titled credits are shown to make the audience aware that Film Four is the institution that is distributing with our media product. Refering back to the themed nights that Film Four sets, we thought that it would be ideal if our film could be associated with the zombie apocalypse genre, with modern classics such as '28 Days Later' and 'Zombieland', which would help establish our recognition further.
various stereotypes shown through the 'Zombieland' cast
For our media piece our group experimented with a selection of real media conventions. Firstly our group explored various camera angles which would help to improve our media product in the process. Through exploring with these different camera angles we could establish what looked more dramatic and effective. It was important that we used a variation in camera angle shots to prevent our media product from becoming 'visually boring'. Real media producers test camera angles from certain heights and positions to achieve the perfect shot that would link together smoothly with another shot taken from a different perspective which can be edited smoothly later on. Exploring with these camera angles oursleves gave us an insight into what shots can be included in our media product. By taking various shots from different perspectives gave us extra footage which we could mould or play with during the editing process to see which shots would flow together. However by identifying our mistakes from the preliminary task we could advance a step further by taking some more technical shots which helped us progress through the filming process.
research into zombie apocalypse
We also did some background research into the film genre which is also another media convention that media producers use. After our group chose to base our opening around the zombie apocalypse genre, we decided to focus on aspects such as music and traditonal storyline plots to convey our chosen genre. By doing this we drew inspiration from other media products to help produce our own. A simplistic but detailed storyboard gave us a general idea of the main plot for our opening.
In a real media product the opening scene must follow several principles that helps; introduce the character and establish the setting. This is to make it clear that the audience are aware of the films genre. We decided to portray the main character as an isolated and vulnerable figure to make him a target within the unusual surroundings of a society in turmoil. As his journey is being observed the audience can established that he is the focal point of the opening. The presence of the zombies in our opening can be identified by their rugged appearance, ripped clothes , static hair and their violent and aggressive manner. This is one of the key conventions to help portray the genre. Our group did challenge some conventions making the movements more sharp and rapid compared to their traditional sluggish and deformed actions. This added to the intensity of the chase making our zombies appear more alert and agile. I believe that this helps make our product stand out compared to the tradtional theme of the zombie apocalypse genre.
similaraties shown in another media product.
We also decided to explore locations which is again similar to what real media producers do as well as assesing the risks of the location. We believed that the setting should purposely appear desolate and lifeless to help reflect the society that the main character was trapped within. To help enhance this isolation during the filming, individual shots were taken of the main character, avoiding traffic and members of the public in the process. Many other film openings use fast or slow music to engage the audience within its surroundings to create tension. The slow pace of our music at the start of our opening created an anxious atmosphere portraying the elements of the horror genre. At The start of the chase the intensity was amplified as the sudden fast beats of our chosen soundtrack emerged reflecting their brutality and violence through the music. The zombies themselves, smeared in blood also helped convey the zombie apocalypse genre, alongside the zombie scream. The newspaper article was one of the key fundaments that helped establish the genre, through the use of text.
Overall I believe that our media product does follow the conventions of filming, but we have also developed and avoided certain conventions as well, as these were challenged during the filming process. I belive that our piece is successful as the general fundaments of our genre were portrayed accurately.
1. In which way does your media product use, develop or challenge forms and conventions of real media products?
2. How does your media product represent particular social groups?
3. What kind of media institution might distribute your media product and why?
4. Who would be the audience for your media product?
5. How did you attract/address your audience?
6. What have you learnt about technologies from the process of constructing the product?
7. Looking back to your preliminary task, what do you feel you have learnt through the progression from it to the full product?
Wednesday, 28 April 2010
Sunday, 25 April 2010
Editing the clips
Once we finished all of the filming we had to upload our work onto the computer which took roughly around 5 minutes or so. We again used Vegas Movie Studio Platinum 9.0 to edit our 10 minutes worth of footage, as we only have a restriction of the opening being at the most 3 minutes long. Therefore we had to cut down a large amount of our shots as a majority of the shots ran on for too long and became visually boring. As well as reducing the amount of shots, we also had to exclude a few elements that were originally in the plot as the set boundaries and restrictions that were set wouldn't enable us to keep our original plot. Firstly as a group we decided that the girl's whispers at the start of the sequence would not be an effective addition to our zombie apocalypse, so therefore that idea was scraped, as valueable time can't be wasted. Many of the shots that we had captured were of a high technical quality, but again they ran on for far too long, so we kept the vital movements and actions and edited over the errors and mishaps that occured whilst filming, making our opening sequence flow smoothly.
Editing the chase scene.
When it came to editing the chase scene we had to make sure that it was fast and energetic so that it could counteract the earlier theme of isolation as the teenage boy is now suddenly trapped in this dangerous environment. To do this we cut down the long clips of me running to more shorter and sharp shots as they flowed into one another effortlessly once we had edited, which then created the impression of fast pace and speed. We also had to scrap one of the first shots establishing a cluster of zombies running towards the camera from a far distance, as there was passing traffic in the background, which ruined the overall shot, we felt that this would may possibly ruin the sequence if this shot was included. Finally at the end we reduced the playing time of the shot where i clutch the grass, to create the effect of slow motion which then faded out onto the movie title. I personally think that this leaves the audience engaged as the climax builds towards a cliffhanger, leaving the audience wondering at the teenage boy's unquestionable fate. We discovered that changing the colour scale can make the shots lighter or darker, we decided to lower the tone of colour to produce a grey and dismal atmosphere, which makes the weather conditions less noticeably in the sequence.
Editing sound and music
Firstly we muted a majority of the shots taken from the road as traffic can be overheard in the background, but we did manage to keep some sounds that added to the sequence such as the clinking of lock of the gate and the rattling of me jumping over the fence. I think that these intricate sounds add a nice subtle touch to emphasise how isolated the character really is. We then edited the music on a progam called Audacity which allowed us to chop and change sections of the soundtrack so that it would fit in with the timing and pace of the edited clips. I managed to cut the introduction of the soundtrack 'The Sadness Will Never End' and use it repeatedly throughout out the isolated to walk to reflect this deserted environment. I also enhanced pace on the soundtrack 'Death Breath' to help create a more energetic atmosphere with a few lyrics at the end which helped combine with the zombie scream to create more of an impact. I particularly liked how I faded the song at the end highlighting that the opening is coming to an abrupt end. I personally felt that we could've used a better soundtrack to the chase scene, as I felt the song was too upbeat in places and didn't flow as I thought it would but despite this I was happy with the whole of the editing process.
Editing the soundtrack in Audacity.
Saturday, 24 April 2010
9th of March
11th of March
16th of March
Props play a vital role to help convey the genre of a film. It also helps define stereotypes and ages amongst society which is normally expressed through peoples appearance, without props the audience would be left clueless as to what the representation of characters symbolises in a film.
The main character who is a stereotypical modern day teenager in society (me) is lost or trying to escape the society which he is surrounded by as he is in severe danger. The teenager is left isolated and anonymous to help detatch the character from the audience, as no identification of the teenage boy is established, the audience can't emotionally connect with the character, creating this tense and cold atmosphere. The teenager is escaping from a situation that is unfamiliar to him as he is portrayed as being lost hence the warm clothes and satchel to express that this is his only way of survival. The teenage boy is dressed in a black bomber jacket, a grey hoodie, a pair of dark scruffy jeans, with a tattered belt and black plimsolls to help create the rugged look that Josh and I are aiming for.
The selection of clothes the teenager will
be wearing.
For the chase scene we needed a relatively large group of people to play the zombies, so we asked 7 fellow colleagues and asked if they would like to participate in this scene, which they thankfully did. We asked them to bring old ripped clothes and to hairspray to mess up their hair to create a wild look. We also made fake blood which consisted of flour, water, coffee and red food colouring which we dripped onto their clothes to make the zombies appear savage and violent. I thought that this was a useful addition which could look effective whilst filming. We told them to run fast but more limp and awkward to emphasise their deformed appearance to help portray the rage infested zombies. I personally feel they played their parts well and contributed greatly to our work.
The group of zombies.
One last additional prop which we will be using is the newspaper article that Josh created, the edges have been torn delibrately the show how time has passed. As the article is only barely seen for a split second it creates curiosity and mystery as well as conveying the genre and creating a subliminal message.
The newspaper article.
Thursday, 22 April 2010
Monday, 22 March 2010
1. The opening begins with a black screen as the girls words whisper "I dont want to die", this then switches into the extreme close up shot of the teenager character's eye's opening as he awoken due to the sound of an alarm.
2. The camera again switches to the close up shot of the watch on the wrist which is switched off by a shaking hand
3. Next there is a medium shot of the character arising from the wall cautiously from a slumped postion in what appears to be a bus stop
4. The following medium shot is of the character exiting the bus stop at a steady pace
5. Slow beat music begins, emphasising isolation
6. The character gradually makes his way down the pathway, with a wary expression on his face as the slow beat music continues
7. Low diagonal shot of the character walking past, as the audience focuses on his footsteps
8. We then see the character walking past another bus stop where the newspaper headline "The Dead Continue to Rise" acts as a subliminal message which helps convey the Zombie Apocalypse genre.
9. Long shot of the teenager clambering the gate and jumping off the gate, as he begins to walk down the public footpath through the fields
10. Three separate shots are shown of the character fading further and further away from the camera
11. The camera is postioned behind the body as we see the teenager run towards in the dead body in curiosity
12. An over the shoulder shot is taken from behind the character as the slow music stops as he whispers "shit".
13. He hears a loud screech in the distance and turns around abruptly
14. Next an extreme close up shot is shown of the characters shock and horror as he begins to run for his life, this is where the fast upbeat music enters to help higlight the intensity of the chase
15. Then a long shot of the zombies is shown as a group of zombies are running towards the camera at fast pace
16. These shots are shown intricately switching between the character and the group of zombies weaving in and out to emphasise the zombies sharp ridgid movements, which also highlights the intensity of the chase
17. A low shot is then taken with the character tripping, resulting into the victim being captured as one of the zombies takes him to the ground
18. An extreme close up shot is shown of his hand clutching a patch of grass as the character gradually slides down the bank, this leaves the opening sequence as a cliffhanger and keeps the audience engaged
19. The screen fades black and ends.
Friday, 12 March 2010
Now Josh and I have established our filming locations, we can now focus on the storyboard, which will involve a chase. The plot of the opening sequence starts off with a brisk walk from the bus stop which gradually leads towards the abandoned pub (only a short distance away).Hopefully a variation of shots can make the opening more visually exciting. We then move onto a development of shots taken of the main character, Dan (me) crossing over the bridge. After this several detailed shots will be taken of the isolated character jumping over a gate, and slowly fading into the distance, walking slowly down the narrow pathway in the field. The character eventually reaches the vandalised wall where he discovers the dead body. In shock and frustration Dan reacts due to his shock, anger and disbelief. We then see various shots of Dan in shock as he sees the zombies appear. This is where the chase scene begins with a series of fast shots of the chase taken in quick succession establishing the chase, where Dan is eventually captured.
Here is the storyboard, illustrated by Josh Thorpe.
Tuesday, 9 March 2010
Saturday, 6 March 2010
Here are a few shots from the opening of '28 Weeks Later' which have caught my eye and given me inspiration:
Monday, 1 March 2010
My partner Josh and I have decided to focus on the horror genre as we want a fast upbeat opening with pace and short technical shots that look effective and we thought that the horror genre will fit in perfectly with our plans.
The horror genre intends to cause emotional, psychological or physical distress during viewing of disturbing or traumatic moments. This causes individuals to react in fear due to either elements of shock or pure violence. Various techniques are used to create this affect on the viewing audience whether its using unrealistic characters and figures (zombies or phantoms etc) or by using more realistic issues such as; murder,kidnap and so on. It is these freakishly scary aspects of the horror genre that contribute towards the tension and panic. The main purpose of the horror genre is the unexpected events that occur within certain sections in the film, this makes the viewer anticipate what will happen, which takes place when the audience least expects it. The horror genre is usually built up upon these anxieties and fears. There are many sub genres that originate from the horror genre such as: slasher, paranormal, creature features, comedy and survival.
Horror films that appeal to me and may be inspirational in my opening sequence include the following:
Texas Chainsaw Massacre (1974)- Texas Chainsaw Massacre revolutionised the slasher genre and became one of the most horrific films of all time. This film was inspired by Wisconsin serial killer Ed Gein. The film's opening claims the storyline is factual which adds to the emotional and psychological stress which makes it more horrifying. Psychopathic characters such as 'leatherface' engage in activities such as murder and cannibalism which makes the film appear very barbaric and sadistic, using chainsaws and sledgehammers as weapons. I particularly like the chase scene where leatherface is running after one of the victims with a chainsaw, which emphasises furthermore the brutality and destruction of his chaotic mind. The use of the wide range shots that are used to show her isolation as she is being intimidated within natures surroundings, I would particularly like our film opening to have an isolated character as it creates a focus as well as adding suspense and tension.
Friday the 13th (1980-present)- Friday the 13th is an American franchise, which consists of 12 slasher films, mainly centred around fictional character Jason Voorhees who apparently drowned at Camp Crystal Lake due the the negligence of camp staff. Decades later the lake is rumoured to be cursed which again is set in an open area prone to vulnerability and murder. An open or abandoned setting would be perfect for our potential opening scene. Jason is in all of the films which makes him a vital character to the sequels either as a killer, or a motivated murderer. I particularly like the fact that the horror film is set around a natural quiet environment which evidently proves that anything can occur. Jasons hockey mask has become one of the most recognisable images in popular culture, which emphasises how successful this franchise has become.
I think I would like an isolated character rather than a individual killer, but i particularly like the isolation that is created within these settings to reinforce the idea of dominance and menace they possess. I will be focusing on the 'Zombie Apocalypse' as this is the ultimate isolation of character/s being trapped within their surrounding environment.