3. What kind of media institution might describe your product and why?

Institutions are established global organisations that generate profit through the distribution of media products which focus on advertisement and entertainment. There are various institutions that work within all aspects of the media world from the glitz and glamour of the film industry (Paramount, 20th Century Fox and Universal Studios) to revolution of the world wide web (Google, Facebook, Twitter). An institution can have the power to dictate and command within the media market, an example of this is Sony which has specialises in modern technology, and the institution has advanced further by investing into other companies to produce more sophisticated products. 'Sweetheart' deals are also used between global institutions that partner together to produce a global phenom that gains acknowledgement and recognition through the production of an advanced media product. For our media product to be established within the fim industry we would need an institute that could advertise our product.


a selection of media institutions

Our group have decided to distribute our media product through the advertisement of 'Film4'. Film Four is a well known and well established institution within the UK film industry as they are capable of distributing hollywood blockbluster and low budget independent films. This would be ideal for our circumstances due to lack of funding. The channel is well known for having themed nights or seasons which are centred around either a certain genre, actor or director. As Channel 4 has ownership within Film Four productions it also gains recognition for producing films such as 'Trainspotting', 'Four Weddings and a Funeral' and 'Slumdog Millionaire' including numerous others that have contributed towards its established institution. Filmfour Productions would also gain extra revenue if other channels (such as Sky Movies, ITV and BBC) would be interested in showing their media product.

The titled credits

The titled credits are shown to make the audience aware that Film Four is the institution that is distributing with our media product. Refering back to the themed nights that Film Four sets, we thought that it would be ideal if our film could be associated with the zombie apocalypse genre, with modern classics such as '28 Days Later' and 'Zombieland', which would help establish our recognition further.