5. How did you attract/address your audience?

To assess how successful our media product was, it was vital that we had audience feedback. This feedback would help us gain more knowledge and insight into what our targeted audience is looking for and how it can be improved. It will also help us progress and advance within filming as our knowledge will increase. I believe that any form of constructive criticism is great as it helps us recognise our mistakes and therefore it shouldn't be frowned upon by the group, if our mistakes weren't corrected how can we identify where we were going wrong? Any type of Compliments or positive feedback would be an extra bonus as it will not only prove that our media product was successful but it will also give us confidence that we can produce a film opening to a high standard.

Our group decided to use the social networking site 'Facebook'. As Facebooks popularity is ever increasing amongst the youth of today on a staggering global scale, we believed that it would be ideal to gain a response or a reaction from our 'Facebook Friends'. To do this we uploaded our rendered video onto the site before posting a link onto our profile to present our media product. From this we instantly recieved replies and comments. The 'like' function is used to represent someones appeal to a certain aspect, here is the feedback of 'likes' from our product:

Here is also some of the positive comments we recieved:

From this we could conclude that our media product was a success. The lack of constructive criticism was a slight disappointment but however we believed as a group we have achieved a successful media product. We then asked a stratified sample of 10 girls and 10 boys a few questions, which we have converted into a pie chart. Here are the results:

The results show that 17 people were aware that it was a zombie apocalypse genre, 2 werent aware and 1 remained uncertain. From the majority of people that voted yes, we could establish the fact that we have conveyed the genre for our media product successfully. Here is another pie chart and these are the results:

From these results our group can conclude that 19 people were engaged and wanted to watch more of our media product, and 1 person decided that the opening wasnt appealing. This again highlights how successful our media product would be if we advanced further than the opening sequence?

If we were to produce the rest of the film we would want to use advertisement as a form of attraction which helps address our targeted audience. This process is called synergy, without it, popularity of films would decrease dramatically, resulting into a lack of profit. Billboards, posters and magazine/newspaper advertisements are only a few examples of synergy presented through various media products which costs to publish but helps establish further recognition and help gain profit. This can also be presented through merchandise of media products, a fantastic example is the 'Grand Theft Auto Franchise' which has over time developed more sophisticated software for gaming products that appeals to its targeted audience, gaining phenomenal profit over the years.

Overall I believe we have attracted our targeted audience successfully through our advertisement of our media product via the internet, which will escalate when our media product is spread by word of mouth and will be sent over the internet generating more recognition.