For our media piece our group experimented with a selection of real media conventions. Firstly our group explored various camera angles which would help to improve our media product in the process. Through exploring with these different camera angles we could establish what looked more dramatic and effective. It was important that we used a variation in camera angle shots to prevent our media product from becoming 'visually boring'. Real media producers test camera angles from certain heights and positions to achieve the perfect shot that would link together smoothly with another shot taken from a different perspective which can be edited smoothly later on. Exploring with these camera angles oursleves gave us an insight into what shots can be included in our media product. By taking various shots from different perspectives gave us extra footage which we could mould or play with during the editing process to see which shots would flow together. However by identifying our mistakes from the preliminary task we could advance a step further by taking some more technical shots which helped us progress through the filming process.
research into zombie apocalypse
We also did some background research into the film genre which is also another media convention that media producers use. After our group chose to base our opening around the zombie apocalypse genre, we decided to focus on aspects such as music and traditonal storyline plots to convey our chosen genre. By doing this we drew inspiration from other media products to help produce our own. A simplistic but detailed storyboard gave us a general idea of the main plot for our opening.
In a real media product the opening scene must follow several principles that helps; introduce the character and establish the setting. This is to make it clear that the audience are aware of the films genre. We decided to portray the main character as an isolated and vulnerable figure to make him a target within the unusual surroundings of a society in turmoil. As his journey is being observed the audience can established that he is the focal point of the opening. The presence of the zombies in our opening can be identified by their rugged appearance, ripped clothes , static hair and their violent and aggressive manner. This is one of the key conventions to help portray the genre. Our group did challenge some conventions making the movements more sharp and rapid compared to their traditional sluggish and deformed actions. This added to the intensity of the chase making our zombies appear more alert and agile. I believe that this helps make our product stand out compared to the tradtional theme of the zombie apocalypse genre.
similaraties shown in another media product.
We also decided to explore locations which is again similar to what real media producers do as well as assesing the risks of the location. We believed that the setting should purposely appear desolate and lifeless to help reflect the society that the main character was trapped within. To help enhance this isolation during the filming, individual shots were taken of the main character, avoiding traffic and members of the public in the process. Many other film openings use fast or slow music to engage the audience within its surroundings to create tension. The slow pace of our music at the start of our opening created an anxious atmosphere portraying the elements of the horror genre. At The start of the chase the intensity was amplified as the sudden fast beats of our chosen soundtrack emerged reflecting their brutality and violence through the music. The zombies themselves, smeared in blood also helped convey the zombie apocalypse genre, alongside the zombie scream. The newspaper article was one of the key fundaments that helped establish the genre, through the use of text.
Overall I believe that our media product does follow the conventions of filming, but we have also developed and avoided certain conventions as well, as these were challenged during the filming process. I belive that our piece is successful as the general fundaments of our genre were portrayed accurately.
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