4.Who would be the audience for your media product?

During the planning for our media product our group needed to take the certification label into account. We also needed to acknowledge the fact that the age bracket will be assesed by the level of offensive or violent content within our media product, which will be determined by the British Board of Filming Classification (BBFC) . We needed to base our product around these rules and regulations to maintain its standard as a popular product.

Due to the fact that our film opening was based around the zombie apocalypse genre, our group identified the fact that our media product will not be aimed towards the U,PG or 12 age bracket as it may scare younger viewers which would spoil the openings popularity. This would also cause controversial issues which may be raised by the viewing audience. Also the frightening theme of death would also be most certainly be unsuitable for young childen and even possibly young teenagers. During our research and planning of our media product, we noticed that a majority of zombie apocalypse films were based around the 15 and 18 certificate bracket. We set this as a potential boundary that we took into consideration before filming. As no weapons were used in the process of filming it immediately minimalised the possibilty becoming an 18 certificate. Blood and gore was restricted to a minimum which lowered the possibilty of an 18 age bracket furthermore. Despite using little dialogue in the opening, there were the occassional swear words used by the main character and also aggressive actions used, such as rattling the gate in temper which could represent violence. Also the use of brutality is expressed through the actions of the zombies secured our media product at the 15 age bracket.


15 age certification bracket

I feel that the chosen age bracket fits well with the contents of the opening. I believe that our media product would lose popularity if the age bracket was higher, as teenage audiences enjoy the aspects of death and gore, which has been evidently shown through similar films with the same age bracket such as 'Shaun of The Dead' and 'Zombieland'. The establishment of the Zombie Apocalypse genre is increasingly growing, which will inevitably lead to more of an interest in the genre shown through our film, therefore increasing profits and gaining recognition.